It’s all up to YOU! The art of the campaign fundraising email

It’s all up to YOU! The art of the campaign fundraising emailRepublican presidential candidate Ted Cruz, who is currently polling ahead of frontrunner Donald Trump for tonight’s primary. Cruz has cultivated an extensive grassroots fundraising effort, pulling in $54.7 million as of February — far more than his two remaining opponents. Below is the verdict on the (apparently effective) subject lines and language of a few of the Texas senator’s campaign emails.


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